Breadcrumbs and Big Ideas is where I say the quiet parts out loud. The broken systems, the bad advice, the things that should be obvious but somehow aren’t.
Always opinionated, (rarely wrong).
Pick a Side: You Can’t Stand Out and Stay Likable at the Same Time
Pick a Side You Can’t Stand Out and Stay Likable at the Same Time There’s nothing worse than putting real effort into your marketing and
What ‘Knowing Your ICP’ Actually Means (And Why Most Avatars Are Useless)
What ‘Knowing Your Ideal Client’ Actually Means (And Why Most Avatars Are Useless) I’m always surprised by how many business owners never create an ideal
The Real You and Your Marketing Are Having A Turf War That Neither Side Is Winning
The Real You and Your Marketing Are Having A Turf War That Neither Side Is Winning You’ve heard it enough times that it should have
Are You Running a Marketing Sh*tshow?
Are You Running a Marketing Sh*tshow? I’m willing to bet you weren’t looking for a blog post on this exact topic. I also doubt you
What I’m Listening For In Every Client Conversation
What I’m Listening For In Every Client Conversation In almost every client conversation, there’s a moment that most people would miss and not even realize
Why Your Marketing Sounds Like Everyone Else
Why Your Marketing Sounds Like Everyone Else You’re good at what you do. And you still can’t figure out why your marketing isn’t working. I’m
Quirk & Quill helps small businesses shape clear, confident, gutsy messaging with strategy and copywriting that actually sound like you. Whether it’s branding, content, or campaigns, I co-write with AI (and a whole lot of human intuition) to bring your ideas to life.
I'll tell you mine if you tell me yours.
Will you get sales emails? Yes. You’ll also get insights distilled from almost 20 years of experience that most strategists charge for (and the occasional truth bomb nobody asked for, but everybody needs.)
That’s just how we roll.
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